“One of my motivations in developing Drunk Elephant was to minimize my children’s exposure to toxic chemicals, hormone-mimicking fragrances and natural allergic sensitizers that we as consumers do not understand well enough. I was also attracted to the concept of having healthy skin that ages naturally and gracefully.” The Texas native wanted people like her to understand that the answer to healthy skin was simple—keep it high quality, stick to the essentials and stay away from the bad stuff. After years of listening, learning, researching and self-teaching, “Drunk Elephant Skin Care” was born. There is not an ounce of fragrance, natural or synthetic, in any of the Drunk Elephant products. They simply smell like what they are. With ingredient safety of paramount importance, the focus is placed on both internal health and external skin health. By eliminating not only hazards and toxins, but also the innocent sounding natural fragrances that are irritants and allergic sensitizers, Drunk Elephant will change the way people view skin care. The products will not be categorized by skin type, but by women, men, kids, teenagers and body. Her goal is to deliver top-of-the-line, affordable products that get the job done, formulated only with ingredients that benefit our skin.
The Drunk Elephant line is currently made up of 10 products, with a long list in the development stages.